Alwefag Co. has successfully participated in The world’s largest trade fair for sweets and snacks in Germany, which took place between January 29th and February 1st . Al Wefag Trading & Manufacturing company showcased its most important brands: Borgat Lollies , Candies, cotton candy & Dandormah Ice pop.
Alwefag booth in the ISM was a great chance for the company to meet new prospective customers and industrial leaders.
On the other hand, Borgat shared joyful moments with its customers where it went to parks and different corniche playgrounds in Dammam, Riyadh, and Jeddah to sample delicious free gummies during school break which was from Jan 26th to Feb 3rd.
Through the years, Wefag has represented innovation, great taste and flavor, and an uncompromising attention to quality. In the spirit of modernization and ushering itself to the future, Wefag has updated its logo in a fresher, more sophisticated look. Anything regarding Al-Wefag is talking about achievement and working as one team.
The new logo speaks of modernity, quality and attention to detail, all in the goal of Sharing Life’s Enjoyment..
Al Wefag Trading & Manufacturing Co. Ltd is the one of the participants in ISM | The world’s largest trade fair for sweets and snacks In Germany from 29.1.2017 to 1.2.2017 In conjunction with Pro Sweets Cologne, the international supplier trade fair for the sweets and snacks industry, ISM represents the entire industrial value chain.
HAWEEK launches premium wafer: Cadenza Wefag has recently launched, through its Haweek line of biscuits, a premium chocolate coated wafer called Cadenza. Discover an indulgent hazelnut flavor sandwiched between crisp layers premium wafer and real milk chocolate all in a characteristic checkered coin wafer format. Available at your nearest Hypermarket and Supermarket stores. Try now and visit us at www.haweek.com
The Haweek® Biscuits brand began its journey since 2014. Since, then, Haweek® has been delighting consumers with its diverse range of crackers, cakes, and wafers. And now, in 2016, Haweek® comes with a brand-new website highlighting the brand’s promise of quality, novelty, and making your life sweeter one bite at a time. Share your recipes with us, and get a chance to be featured on the website! Visit us now at www.Haweek.com
As an ode to its very popular Gummy Raspberry & Blackberry range, Borgat has introduced the all-new Borgat Lollies Very Berry.
Very Berry is the one of five novelty shaped lollies that Borgat currently serves in the market, along with its iconic Hearts, Brushes, Traffic Lights, and Cola. It comes in 80-piece bulk bags and 40-piece jars format and is now available at a baqala near you.
With the same flavor and quality that kids love, Borgat® has launched a new design for Gummy Hotdog in 2016. Presented in an ergonomic tray that helps maintain the hotdog’s shape, kids can enjoy the four strips of hotdog bun, sausage, mustard and another hotdog bun layer that are all fruity flavored. Try it and have fun!
Borgat®, the leading maker of sweet snacks in Saudi Arabia, is now launching an all-new range of sweet-sour licorice sweets. Sugary on the outside and tangy on the inside, Borgat® Sour Power comes in 6 amazing options: Cola Sticks 40g, Strawberry Sticks 40g,Cola Belts 15g, strawberry Belts 15g, Apple Belts 15g, sticks 75g, Spaghetti 75g, and Strawberry Belts 75g. Enjoy these five mouth-watering flavors at your nearest supermarket or grocery stores
HAWEEK®, Al Wefag’s premiere brand of novelty biscuits, recently launched Koala Kids – a filled biscuit with fun koala characters that comes in four different packaging designs. Available in your nearest grocery store, HAWEEK® Koala Kids comes in 16g sachets that is very affordable at half riyal, giving you a quick snack in a diverse variety of colors and characters to delight your mood. Try HAWEEK® Koala Kids now!