Annual Employee training – August 15 and August 22, 2017.

The primary source of competitive advantage in an organization is its human capital talent.

This is why Al Wefag Trading & Manufacturing Company conducts regular training programs to inspire employees to sharpen their saw and promote an exchange of ideas within the different departments of the company.

Mr. Lutfi Bafaqih, the Human Capital Director at Al Wefag, led the course entitled Five Levels of Leadership, to illustrate the importance of intrapersonal discipline and interpersonal rapport among members of the team.

The training was held on August 15 and 22 at the DRIVE Room of Al Wefag’s New Corporate Headquarters.


Wefag Moves to a New Corporate Headquarters

After months of preparation and finalization, Al Wefag has already moved to its new corporate headquarters. The new headquarters reflects Al Wefag’s ideals of Sharing Life’s Enjoyment with free-for-all workstations, more conferencing and teleconferencing spaces and nooks, and an overall upgraded work environment. Our goal is to bring with this new environment a renewed vigor that will translate to quicker coordination internally and an improved collaboration with our partners and suppliers. wefag company Located 30 kilometers from the King Abdulaziz International Airport, the new Al Wefag Corporate Headquarters is located in Amman Road in Baghdadiyah Gharbiyah District – a few blocks away from the Ministry of Commerce and closer to the Al Balad City Center in the heart of commercial Jeddah. Web-Banner-new-30x30 -04

Al Wefag Trading & Manufacturing Company Amman Road, Behind Hail Street Baghdadiyah Garbiyah District PO Box 20772, Jeddah 21465 Kingdom of Saudi Arabia Tel: +966 12 211 5555, Fax: +966 12 211 5500

Kagi Sampling in KSA

Al Wefag Trading & Manufacturing Company is hosting a new sampling activity for KAGI in Saudi Arabia , in Jeddah, Dammam, and Riyadh.
Sharing life’s enjoyment this is the whole aim, let us see you their ( Othaim , Panda ,Carrefour, Manuel , and LULU)


Starting 2017 with achievements – Alwefag company has finished two activities during this February

Alwefag Co. has successfully participated in The world’s largest trade fair for sweets and snacks in Germany, which took place between January 29th and February 1st . Al Wefag Trading & Manufacturing company showcased its most important brands: Borgat Lollies , Candies, cotton candy & Dandormah Ice pop.

Alwefag booth in the ISM was a great chance for the company to meet new prospective customers and industrial leaders.


On the other hand, Borgat shared joyful moments with its customers where it went to parks and different corniche playgrounds in Dammam, Riyadh, and Jeddah to sample delicious free gummies during school break which was from Jan 26th to Feb 3rd. bgt2

Wefag Updates corporate Identity


Through the years, Wefag has represented innovation, great taste and flavor, and an uncompromising attention to quality. In the spirit of modernization and ushering itself to the future, Wefag has updated its logo in a fresher, more sophisticated look. Anything regarding Al-Wefag is talking about achievement and working as one team.

The new logo speaks of modernity, quality and attention to detail, all in the goal of Sharing Life’s Enjoyment..


Al-Wefag & ISM participation

Untitled-1         Al Wefag Trading & Manufacturing Co. Ltd is the one of the participants in ISM | The world’s largest trade fair for sweets and snacks In Germany from 29.1.2017 to 1.2.2017 In conjunction with Pro Sweets Cologne, the international supplier trade fair for the sweets and snacks industry, ISM represents the entire industrial value chain.

HAWEEK launches premium wafer: Cadenza

HAWEEK launches premium wafer: Cadenza Wefag has recently launched, through its Haweek line of biscuits, a premium chocolate coated wafer called Cadenza. Discover an indulgent hazelnut flavor sandwiched between crisp layers premium wafer and real milk chocolate all in a characteristic checkered coin wafer format. Available at your nearest Hypermarket and Supermarket stores. Try now and visit us at حويك

HAWEEK® just launched a new website!

The Haweek® Biscuits brand began its journey since 2014. Since, then, Haweek® has been delighting consumers with its diverse range of crackers, cakes, and wafers. And now, in 2016, Haweek® comes with a brand-new website highlighting the brand’s promise of quality, novelty, and making your life sweeter one bite at a time. Share your recipes with us, and get a chance to be featured on the website! Visit us now at 7ui7

Borgat® Lollies launches its new Very Berry flavor

As an ode to its very popular Gummy Raspberry & Blackberry range, Borgat has introduced the all-new Borgat Lollies Very Berry.

Very Berry is the one of five novelty shaped lollies that Borgat currently serves in the market, along with its iconic Hearts, Brushes, Traffic Lights, and Cola. It comes in 80-piece bulk bags and 40-piece jars format and is now available at a baqala near you. Untitled-1mm